Can Mark Cuban Help You Pay Less for Prescription Drugs?

Billionaire investor Mark Cuban, the owner of the Dallas Mavericks, is pushing back on high U.S. drug prices. He’s put his name on a venture that aims to lower retail spending on generic medicines. And his novel approach just might work — if he can get consumers to cooperate.

The Mark Cuban Cost Plus Drug Company soft-launched a year ago with just one product, and has recently rolled out 99 more. Many of these are commonly prescribed generic medicines with prices just a few dollars lower than at the local pharmacy. But a handful are offered at savings of hundreds to thousands of dollars.