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Opinion
Andrea Felsted

Luxury Sees Billions in Rolex, Hermes and Gucci NFTs

The biggest bling houses see opportunities in the metaverse economy, thanks to avatars and NFTs.

A new world of bling.

A new world of bling.

Photographer: Anadolu Agency/Anadolu

Time to get ready for the party. You put on your Balenciaga cap, fasten your Rolex Daytona and don your Louis Vuitton cross-body bag.

But this isn’t In-Real-Life bling. It’s all virtual gear, worn by your digital self, who’s about to be teleported into the metaverse.