Instant grocery delivery is a sector on steroids. But how can brands stand out in a super-saturated market?
By the time you’ve finished this article, a man on a moped might have delivered a Mars bar. Or a vape pod. Or cat food. Or aspirin. Or any one of 1,500 grocery store items you absolutely have to have within 15 minutes — if not faster.
This is “Q-Commerce” — where Q stands for quick, and quite possibly quixotic.