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Branding the Billion-Dollar Dark Stores

Instant grocery delivery is a sector on steroids. But how can brands stand out in a super-saturated market?

Quickly now!

Quickly now!

Source: Company logos

By the time you’ve finished this article, a man on a moped might have delivered a Mars bar. Or a vape pod. Or cat food. Or aspirin. Or any one of 1,500 grocery store items you absolutely have to have within 15 minutes — if not faster.

This is “Q-Commerce” — where Q stands for quick, and quite possibly quixotic.