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Opinion
Tim Culpan

Apple Must Embrace This Word in Tackling Climate Change

Tech giants deserve some kudos for embracing clean energy and recycling, but real emissions progress means reducing consumption and reusing the products they’ve already made.

An iPhone gets broken down.

An iPhone gets broken down.

Photographer: David Paul Morris/Bloomberg

As global leaders thrash out plans to cut carbon emissions and corporate chieftains tout renewable energy, the world’s biggest tech companies need to be uttering one word much more often: reuse.

Major gadget makers like Apple Inc., Lenovo Group Ltd. and Samsung Electronics Co. want to be taken seriously about climate change, announcing progress in acquiring sources of green electricity at company-owned facilities and through their supply chains. Apple has among the most impressive track records when it comes to setting and executing bold targets.