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Opinion
Tae Kim

Twitter's Business Reboot Is Off to a Troubling Start

The social media platform’s management promised a new course of rapid-fire innovation and game-changing product rollouts. So far, it's not working.

Note to Twitter: Throwing spaghetti at the wall is not a product strategy.

Note to Twitter: Throwing spaghetti at the wall is not a product strategy.

Photographer: Chris Ratcliffe/Bloomberg

There’s a joke on Twitter about Twitter that goes like this: The biggest innovation the company achieved after spending more than $3 billion on research and development over the last five years was doubling the character count of a tweet. That characterization isn’t exactly fair, but there’s enough truth in it to make it funny.  

In the face of such criticism, Twitter Chief Executive Officer Jack Dorsey early this year promised a different mentality. At the company’s analyst day in February, he vowed that Twitter would “double development velocity” of features to achieve its long-term financial goals. The message was clear: Twitter was on a new course, headed for rapid-fire innovation and game-changing product rollouts.