Salesforce.com Inc. helped Zoom Video Communications Inc. get off to a good start when it invested in the startup’s IPO roughly two years ago. But with the videoconferencing company now looming as a serious threat in cloud software, Salesforce may regret its initial support.
Zoom announced an agreement late Sunday to acquire cloud call-center software maker Five9 Inc. for $14.7 billion in an all-stock transaction. The rationale for the merger makes sense. Customer-support software is a complementary market to many of Zoom’s communication products — especially Zoom Phone. So there are clear opportunities to cross-sell into Five9’s more than 2,000 corporate customers.