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Barry Ritholtz

Financial Success Goes Through the Limbic System

Efficient Frontier Advisors’ William J. Bernstein says the inability to control one’s emotions, behaviors and long-term memory will lead to financial ruin. 

The human limbic system controls our emotion, behavior and long-term memory, among other functions. To the extent you succeed in finance, you succeed by suppressing the limbic system,” says William J. Bernstein, this week’s guest on the Masters in Business podcast. “If you cannot suppress that, you are going to die poor.” 

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