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Mark Gongloff

Are You Buying Bitcoin or Joining a Cult?

With meme investments, it’s increasingly hard to tell the difference.

It’s not a currency, it’s a lifestyle.

It’s not a currency, it’s a lifestyle.

Photographer: KAZUHIRO NOGI/AFP/Getty Images

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One sign of how being trapped in an apocalyptic nightmare for the past year has broken our brains is that we can no longer simply invest in stuff like stocks or cryptocurrencies: We must shave our heads, give away our possessions and dedicate our lives to them.