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Mark Gilbert

German Fund Giant Captures the Investing Zeitgeist

DWS is well placed as the fund management industry pivots to passive products and environmentally friendly investing.

The future of investing.

The future of investing.

Photographer: Steve Proehl/The Image Bank RF

It’s been almost three years since DWS Group GmbH made its stock market debut when Deutsche Bank AG sold about a fifth of its stake in the company. After a shaky start, with missed self-imposed asset growth targets and costs heading in the wrong direction, Germany’s biggest fund manager is reaping the benefits of being at the forefront of two big industry trends.

DWS grew its total assets under management to a record 793 billion euros ($951 billion) last year, attracting net inflows of more than 30 billion euros. More than half of that new money went into passive products, and more than a fifth of the cash it oversees is in index-tracking funds.