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Alex Webb

Google’s Going to Regret Its Australia Search Threat

The online search giant should be getting ahead of potential regulation, not issuing threats in response to it. 

Who has the upper hand?

Who has the upper hand?

Source: Bloomberg

Google’s threat to disable its search engine in Australia is a misguided attempt to protect $17 billion in annual revenue. It merely exposes the online advertising giant to far more severe repercussions.

The Alphabet Inc. unit’s warning was a response to legislative efforts to force it to pay Australian news organizations for their stories. But regulators and lawmakers around the world are already examining whether the Alphabet Inc. unit abuses its market power — something it inevitably denies. Now it’s barefacedly wielding that market power to get what it wants.