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Virginia Postrel

‘Trumpism’ Without Trump Is an Inkblot Without Ink

The word has become a Rorschach test of views about the Republican Party. But it’s really just a one-man brand.

The one and only.

The one and only.

Photographer: Brendan Smialowski/AFP via Getty Images

Even in defeat, President Donald Trump is a master of branding. People are rushing to slap his name on their favorite version of the Republican Party.

“Whatever the GOP once stood for, voters today associate it with one thing: Donald Trump,” writes Bloomberg’s Joshua Green. “Trumpism” is the word of the season.