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What Price Would You Put on Your Personal Data?

Many Americans are happy to flog even their most sensitive data, and for a cheap price, too.

For all the talk of digital rights — and the Big Brotherly tentacles of Big Tech — a surprising number of Americans would sell even their most sensitive data, sometimes for a song.

In fact, according to research commissioned by Okta, which develops cloud software for authenticating users, only 24% of Americans would refuse to sell any of their online information, at any price.