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Alex Webb

Amazon Will Take Robot Cars to a Whole New Level

Zoox's driverless car ambitions fit perfectly with Amazon's mission to get more things to more customers faster and cheaper.

Self-driving car ambitions.

Self-driving car ambitions.

Photographer: Mark Ralston/AFP via Getty Images

Amazon.com Inc.’s interest in acquiring a self-driving car pioneer is the prime example (pun intended) of how expectations for driverless vehicles have been recalibrated.

The e-commerce giant is in advanced talks to buy Zoox Inc. for less than the $3.2 billion at which it was valued in 2018, the Wall Street Journal reported on Tuesday. Given the California-based startup’s approach to autonomous cars, its fate is particularly instructive.