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Shira Ovide

Google Can’t Fix Its Cloud With Acquisitions

Despite years of efforts, Alphabet still trails Amazon and Microsoft.

Google isn’t likely to give up trying to crack the massive IT industry.

Google isn’t likely to give up trying to crack the massive IT industry.

Photographer: Drew Angerer/Getty Images

Google on Thursday made another acquisition for its cloud-computing business that competes with Amazon.com Inc. Each deal it does is a reminder of Google’s failures so far in this lucrative field and a potential warning sign to the software specialists that have thrived in the last decade. 

Alphabet Inc., Google’s parent company, said on Thursday that it was spending $2.6 billion to buy Looker, which sells software to help businesses wrangle their data, make charts or other visualizations out of it and glean insights that can improve their operations. This is not a new category of software, but the proliferation of cloud computing and simpler software accessed over the web has given rise to a flood of data-analysis software specialists including Tableau Software Inc., Qlik Technologies Inc. and Domo Inc.