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Sarah Halzack

What to Make of Burger King's Coffee Club

The retail world has been eager to embrace the subscription model. It’s a niche at best, a distraction at worst.

All you need is $5 and a caffeine craving.

All you need is $5 and a caffeine craving.

Photographer: Daniel Acker

If it wasn’t clear before that the subscription retailing craze had become almost bizarrely ubiquitous, let this be your confirmation: You can now buy a monthly subscription to Burger King – Burger King coffee, that is.

The fast-food chain announced Friday that is offering what it calls the BK Cafe subscription, in which you can pay $5 a month to get one small cup of coffee per day at its restaurants.