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Opinion
Tim Culpan

Apple Finally Gets How to Play the China Market

Cheap won’t wash, and two phone numbers are better than one.

The new phones on display on Cupertino.

The new phones on display on Cupertino.

Photographer: David Paul Morris/Bloomberg
Corrected

Five years ago Apple Inc. released a device it thought would appeal to consumers in one of its most important emerging markets. 

The iPhone 5c was a failure. The c was alternatively supposed to stand for color, or China. In China, it just stood for cheap.