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Max Nisen

Forget Amazon, GM's Move Should Worry Health Insurers

More companies are cutting out the middleman and negotiating directly with care providers.

Leading the charge.

Leading the charge.

Photographer: Jeff Kowalsky/Bloomberg

Corrected

Health-care sector stalwarts may be right in thinking that the joint venture between Amazon.com Inc., JP Morgan Chase & Co. and Berkshire Hathaway Inc. poses no near-term existential threat. It will likely be years before the initiative develops the potential to have a meaningful impact on the industry’s behemoths, particularly insurers. 

But things are happening elsewhere in the meantime. Employers clearly aren’t satisfied with the status quo, and they aren’t waiting for permission to try something new.