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Opinion
Sarah Halzack

Happy Anniversary, Amazon-Whole Foods. What's Changed?

The grocery chain is basically the same. Look to rivals to see the big difference.

Disruption in  Aisle 1.

Disruption in  Aisle 1.

Photographer: Daniel Acker/Bloomberg

One year ago this week, Amazon.com Inc. loudly declared its intention to become a grocery industry heavyweight by announcing its agreement to buy Whole Foods Market.

The $13.7 billion deal practically guaranteed sweeping change in a segment of the retail world that hadn't yet felt the sting of e-commerce. By marrying Amazon's digital prowess and appetite for price-cutting with Whole Foods' well-established perishables supply chain and network of stores, it seemed a trip to Whole Foods or a tap of the Amazon app was about to become ground zero of food-shopping innovation — and a top choice for customers.