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Sarah Halzack

Can McDonald's Keep Its Comeback Going? Watch Two Things

The chain needs new growth drivers after a surprisingly strong 2017.
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Photographer: Justin Sullivan/Getty Images

The Golden Arches really shined in 2017: McDonald's Corp. stock soared as the fast-food giant delivered strong U.S. sales growth at a challenging time for most restaurants.

To keep the momentum going, the company has launched a major marketing campaign around a new iteration of its popular Dollar Menu -- called the "$1 $2 $3 Dollar Menu" -- which debuted on Thursday.