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Chris Bryant

Amazon's Warehouses Aren't Paved With Gold After All

The thematic bet on all-things e-commerce-related isn't a dead cert.
Photographer: Carsten Koall/Getty Images

During California's gold rush, one well-trodden path to riches was selling pickaxes and other handy tools. Today's digital equivalent might be the providers of warehouse automation to e-commerce giants like Inc, Alibaba Group Holding Ltd and Inc.

As a result, companies such as Germany's Kion Group AG have won fans among so-called thematic investors, who will take a broad trend like e-commerce and bet on what ancillary industries will profit. To be sure, these kinds of wagers are more intellectually satisfying than, say, just buying an S&P500 index fund. But jumping on a theme doesn't always guarantee a smooth ride.