Skip to content
Subscriber Only
Opinion
Stephen Gandel

LaCroix Maker Goes From Fizzy to Fuzzy

A cultural phenomenon reaches the limits of buzz.
1500898761_GettyImages-614915466
Photographer: Randy Shropshire/Getty Images
Corrected

This year Wall Street definitely wants seltzer, not salsa.

One of 2017's hottest stocks and unlikely winners is a maker of flavored fizzy water run by an octogenarian CEO known for his quirky press releases. Shares of National Beverage Corp., which makes the popular LaCroix seltzers, have more than doubled this year, rising more than Netflix Inc. and Tesla Inc. combined. Burrito chain Chipotle's stock, on the other hand, is down 26 percent in the past three months.