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Shira Ovide

Key to Control in Silicon Valley Is Simple: Make Money

Much of the tech industry is geared for growth at all costs, but the bottom line determines destiny.

Silicon Valley technology executives tend to be control freaks. Snapchat's founders made sure they didn't have to listen to stockholders when deciding how to run the company. When Marissa Mayer was a senior Google executive, she instructed her staff to test 41 shades of blue to find just the right color for a website toolbar. Jack Dorsey made sure Twitter headquarters were stocked with coffee from his favorite Bay Area spot. 

And yet too many young companies are ignoring a step that could ensure they stay in control of their destinies. They could turn a profit.