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Opinion
Shira Ovide

Amazon Can't Kick Its Spending Habit

The company has big plans, all of which are costly and drag down profits.

Which is the real Amazon.com Inc.? Is it the company whose 2016 operating profit was five times the level of three years earlier? Or is it the Amazon that has mostly delivered minuscule profits and instead redirected nearly every dollar in sales toward its mission of world domination? 

Believe in history. It's the latter.