Skip to content
Subscriber Only
Tim Culpan and Andy Mukherjee

March Madness Comes to India

Internet retailers are locked in a frenetic tournament for Diwali spending. The prize is of doubtful value.

Think of it as the college basketball championship of Indian e-commerce, or an autumnal version of March Madness.

The annual Diwali shopping season pits the country's internet retail giants against each other in a week-long battle for which the stakes are more than just bragging rights.