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Gillian Tan

Blue Apron: Home Cookin' for Kroger?

The meal-kit delivery startup could help a large grocer bolster sales and encourage consumers to eat in more.

Meal-kit delivery company Blue Apron is mulling its options for raising capital, including an initial public offering, according to Bloomberg News. But one shouldn't be surprised to see a potential suitor swallow the profitable New York-based startup before it gets far enough along down the IPO route to select a ticker symbol.    

Logical buyers include grocery-store operators, who could use the acquisition as a way to boost sales and create a stickier relationship with consumers as they aim to steer the flow of spending at restaurants back toward eating at home.