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New Media Shares Old Media's Roof

Intertwined relationships carry both benefits and risks.

Hot shots of new media are like twentysomethings who live in their parents' basement.

Many of the popular digital news and entertainment newcomers like BuzzFeed, Fullscreen and Vice are backed or owned by some of the media dinosaurs they're trying to usurp. For example, Comcast's NBCUniversal or the company's venture-capital arm have invested hundreds of millions of dollars in BuzzFeed, Vox Media and Tastemade, a network of food-oriented websites.