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Yahoo Sure Has Lots of Attractive Suitors

Verizon and the Daily Mail's parent are only the most overt, thus far. Stay tuned.

Yahoo’s core business may seem unloved these days (by some standards it's worth less than zero), but that hasn’t stopped a wide range of companies from trying to get their hands on it. Britain’s Daily Mail and General Trust, owner of an eponymous newspaper and website among other properties, is the latest to show interest in the floundering Web giant. Yahoo has set a deadline of April 18 for potential suitors to make a bid for the company, and here's what may attract some buyers:

Pushing back against the notion that Yahoo's core business is worthless, Bloomberg Intelligence analyst Jitendra Waral values that franchise -- which consists of advertising, search, and its very popular content sites, including Yahoo Finance and Yahoo Sports -- at $5.34 billion, assuming a 1.5 multiple of revenue (the same revenue multiple that surfaced in Verizon's purchase of AOL last year).