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Opinion
Shira Ovide

Different Polish, Same Apple

Despite sputtering sales, the iPhone continues to rule an empire that will be slow to change.

Wall Street and Tim Cook want investors to look at Apple and see an orange. 

There has been a growing focus recently on Apple's "services" business, which generated 9 percent of the company's revenue in the last year, or more than $21 billion. The money represents Apple's share of sales of digital music and TV downloads on iTunes, purchases on the App Store, subscriptions to Apple Music, AppleCare warranties and digital file and photo storage on iCloud. This side business for Apple rings up more sales than Starbucks does in a year. Not too shabby.