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Shelly Banjo and Brooke Sutherland

Kroger Gets Fresh With Whole Foods

It's also a welcome sign of consolidation in a crowded market.

Kroger is eating Whole Foods' gluten-free bread and all-natural butter.

News Thursday that Kroger is among the bidders for The Fresh Market sent shares of the natural grocer up as much as 23 percent. Competitor Sprouts jumped, too, as investors cheered consolidation among organic food stores.