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Subscriber OnlyOpinionShelly Banjo and Brooke SutherlandKroger Gets Fresh With Whole FoodsIt's also a welcome sign of consolidation in a crowded market.ByShelly Banjo and Brooke Sutherland+FollowFebruary 11, 2016, 9:18 PM UTCKroger is eating Whole Foods' gluten-free bread and all-natural butter.News Thursday that Kroger is among the bidders for The Fresh Market sent shares of the natural grocer up as much as 23 percent. Competitor Sprouts jumped, too, as investors cheered consolidation among organic food stores.