Skip to content
Subscriber Only
Shelly Banjo

The Internet Can't Save Retail

To survive the onslaught of Amazon, old-school retail needs to take a page from Netflix.

In trying to explain dismal earnings reports from Macy's, Nordstrom, and other traditional retailers, it would be easy to fall back on the trope that brick-and-mortar retail is dying and only e-commerce can save it from extinction. Results due this week from mass discounters such as Walmart and Target will likely reinforce the point.

After all, a cursory glance at a stock chart comparing Amazon with other retail giants seems to tell you everything you need to know about who is winning the fight for shopper dollars.