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The Editors

How to Sell the TPP

Negotiating the world's most ambitious trade deal might have been the easy part.
There's an answer to this.

There's an answer to this.

Photographer: BRENDAN SMIALOWSKI/AFP/Getty Images

After five years of tortuous negotiations, the U.S., Japan and 10 other Pacific Rim countries have reached an agreement on the Trans-Pacific Partnership, one of the most ambitious trade pacts ever attempted. Not everybody is suitably impressed.

Besides several U.S. presidential candidates in both parties, the opposition includes many members of Congress and other national legislatures, which must ratify the pact. So now the national leaders who worked so hard to get this deal signed have to be equally persistent in selling it to their respective electorates.