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Justin Fox

Is Anyone in Charge at Twitter?

Companies need a single leader, or at least a united front in the C-suite.
Good luck getting this foursome this close again.

Good luck getting this foursome this close again.

Photographer: Andrew Burton/Getty Images

Diagnosing Twitter’s problems has become an international pastime. I’ve engaged in it, as have far more informed and illustrious people, most recently and most wordily the early Twitter investor Chris Sacca. These critiques are generally made out of love, by people who are devoted to the social network and fret over how it keeps losing ground to the far less compelling -- to us, at least -- Facebook. Not to mention Instagram, Snapchat and whatever else comes along next week.

We enthusiasts are one obvious culprit. The insidery, rapid-fire discussions that appeal to journalists, economists, soccer fans and all the other overlapping subgroups that populate Twitter are exactly what scares away casual users. Sacca’s epic essay was mostly a list of ways in which he thought Twitter could become more accessible to newcomers while keeping core users engaged.