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Justin Fox

A Side of Modernity With Your Big Mac?

Keeping the burger tradition, just more contemporary.
Something probably has to change.

Something probably has to change.

Photographer: Joe Raedle/Getty Images)

It is Day Three of the modern, progressive era at McDonald’s. Can you smell the hot, sizzling breeze of change?

If you can’t, you’re not alone. The analysts who questioned McDonald’s executives after the company unveiled its turnaround plan Monday took scant notice of all the modern progressiveness in the air, focusing instead on the company’s announcement that it’s going to hand 3,500 of its company-owned restaurants over to franchisers. Investors seemed underwhelmed.