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Opinion
Matt Levine

The Etsy IPO and the Triangle Document

Also, happy stress test day! And happy Dramatic Merger Thursday.

How twee.

You occasionally read about banks' pitches to take hot companies public, and they are often cringe-worthy: Bankers wore band t-shirts to pitch Pandora, and UBS dressed "around 75 of its employees in Lululemon gear and had them descend upon Central Park for a 'flash mob' yoga session" to pitch Lululemon for some reason. What do you think Goldman Sachs, Morgan Stanley and Allen & Company did to win the Etsy initial public offering? Did they hand-write the pitchbooks in fountain pen? Crochet them? Or just produce them normally in PowerPoint on their computers, but they were wooden computers? Did everyone else know about this?