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Katie Benner

Benner on Tech: A Smile for Fab.com

Katie Benner’s roundup of the most interesting things in tech, today.

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Fab, the online purveyor of trendy goods that was once valued at almost $1 billion, has finally sold to PCH for an estimated $15 million. Fab is widely being held up as an emblem of the e-commerce boom and bust and as a cautionary tale about the dangers of overvaluing a startup when it isn't able to create a viable business model.