Skip to content
Subscriber Only
Albert R. Hunt

Hillary Clinton Already Is a Brand

Even a Coca-Cola marketing whiz can't change Hillary Clinton's basics.
Who me?

Who me?

Photographer: Bryan Thomas/Getty Images

Hillary Clinton has enlisted a Coca-Cola marketing whiz to help brand her expected presidential campaign.

This is quintessential Clinton. The most politically savvy couple in America has a penchant for seeking out the latest shiny toy, a magic bullet to make everything work.