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Edward Niedermeyer

Most Important Car Show Is Now CES

Automakers are flocking to a new car show: CES.
The new living room?

The new living room?

Photographer: David Becker/Getty Images

For the last 100 years or so, the biggest car show in the U.S. has been the North American International Auto Show, which takes place in Detroit next week. This year, however, there's some competition for that honor as a new show rises to help the industry showcase its technological transformation.

It's taking place this week, not next, and in Las Vegas, not Detroit. Plus, it's not an auto show at all but the Consumer Electronics Show. Confused? So is the entire auto industry.