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Leonid Bershidsky

Will Generation Z Disconnect?

The defining feature of Generation Z is a love of freedom, which often also means freedom from intrusive technology.
Not all that comfortable with technology.

Not all that comfortable with technology.

Photographer: Olivier Morin/AFP/Getty Images

Today's hot tech companies may soon be in for some nasty surprises. Teenagers are pushing back against the technology dependence that previous generations have developed -- in fact, against anything the corporate world pushes at them. That's one of the surprising findings in a survey just released by Northeastern University.

Attempts to quantify Generation Z -- those born after 1995 -- are becoming more frequent. The marketing and research agency Sparks & Honey recently produced a detailed presentation on the subject. Investment bank Piper Jaffray's semi-annual Taking Stock with Teenagers survey also provides numerical insights into how "kids these days" -- a phrase even 24-year-old Taylor Swift uses, albeit in quotation marks -- interact with the world.