Skip to content
Subscriber Only
Opinion
Katie Benner

Apple, Tim Cook and Lousy Press

Katie Benner explores the hellish week of bad press that Apple has endured for problems associated with its iPhone 6 and iPhone 6 Plus rollouts.
This one seems flat.
This one seems flat.

Apple's triumphant product launch turned into a public relations mess in less than a week. Some users couldn't make phone calls after they updated their mobile software. Some new iPhones bent. Bent! Amid all of the bad press, Apple representatives have been fairly quiet as their company scrambles behind the scenes to figure out the best internal and external moves.

Before getting into what this means for Apple and for its chief executive, Tim Cook, let's acknowledge that the issues will probably sort out something like this: