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A Surfer’s View of Apple’s Operating System

June 14 (Bloomberg) -- When I heard the announcement that Apple Inc. had chosen to name its new operating system after Mavericks, one of the most dangerous and storied surf spots on Earth, I was rather intrigued.

As the former online editor of Surfer magazine in the late 1990s, I was proud of my Mac geekdom, pasting “Made with a Mac” at the bottom of our first homepage in 1995. Apple noticed, taking out at least one full-page Wall Street Journal ad that used Surfermag.com to tout the Mac’s coolness. Apple has since tapped surfing in innumerable ways to sell its products.