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FTC Is Right to Spurn Regulation of Google

Jan. 4 (Bloomberg) -- The Federal Trade Commission has reached a landmark resolution of its long investigation into Google Inc.’s business practices.

The FTC’s settlement -- to drop its antitrust inquiry after the company agreed to make voluntary commitments to change its practices -- has provoked criticism that Google is getting off easy. These objections are wrongly placed. The FTC’s approach to resolving the Google case is innovative and pro-consumer. It skillfully uses the commission’s enforcement powers in a manner geared to fast action, flexible thinking and enforceable commitments, rather than to burdensome litigation and sclerotic consent orders. (We have represented Google, but not in this case.)