July 23 (Bloomberg) -- After three years of the most
terrible publicity this side of Jerry Sandusky, things have been
looking up recently for Goldman Sachs Group Inc.
Thanks in large part to an evolving media strategy by Jake
Siewert, Goldman’s new head of communications, we have been
treated to the softer side of Chief Executive Officer Lloyd
Blankfein. He has recently made himself available for television
and newspaper interviews and has delivered talks at the St.
Petersburg International Economic Forum, the Chicago Club and
the Economic Club of Washington. He even wrote an op-ed article
for Politico and endorsed large swaths of the Dodd-Frank law,
admitting that “we were a little mysterious and that was a big