Sponsor Content

What is Sponsor Content?

“Sponsor Content” consists of: (i) all paid-for content created by the Bloomberg L.P. (“Bloomberg”) custom content team (“Bloomberg Custom Content”) in collaboration with advertisers, and served by or appears in any Bloomberg medium and (ii) paid-for content supplied by advertisers that is served by or appears in any Bloomberg medium. The foregoing categories include any paid-for content purchased under the AAAA/IAB Standard Terms and Conditions.

Standards and Procedures for Sponsor Content

In addition to the general advertising guidelines established by Bloomberg, the standards listed below apply to Sponsor Content.