How Much Is a Celebrity Endorsement Really Worth?

Following the news that actress Cameron Diaz is releasing a fitness book Bloomberg examines how much a celebrity endorsement is worth.

UBS’s Smiles on Market Impact From Geopolitics, ECB
32:49 - Simon Smiles, chief investment officer of ultra high net worth at UBS, discusses the impact from ECB monetary policy and geopolitics on markets. He speaks with Bloomberg's Mark Barton on "Bloomberg Markets." (Source: Bloomberg)
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