Atavist CEO on E-Book Partnership With Brightline

Sept. 20 (Bloomberg) -- Evan Ratliff, co-founder and chief executive officer of Atavist Inc., talks about the company's partnership with Brightline, a venture which will attempt to challenge Amazon.com Inc. in the digital book market. IAC/InterActiveCorp Chairman Barry Diller, producer Scott Rudin and publishing executive Frances Coady are investing in the project which is expected to release fiction and non-fiction titles by mid-2013. Ratliff speaks with Erik Schatzker and Stephanie Ruhle on Bloomberg Television's "Market Makers." (Source: Bloomberg)

Disrupting the Paper Cut Industry
19:39 - A Silicon Valley startup called Ripcord has unveiled a machine that takes stacks of paper, pulls out the staples, rapidly scans the paper and send the scans to the cloud. That seemingly inane task is done at breakneck speed. Watch what happens when Bloomberg Technology reporter Ian King tries to do the same thing. (video by Matt Gottschalk, Camen Hodges) (Source: Bloomberg)
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