Why Apple Needs 'Google for Tweets' Topsy: Mansell

Dec. 3 (Bloomberg) -- Simon Mansell, CEO at TBG Digital, talks with Jon Erlichman about Apple’s purchase of Topsy and how it may use Twitter analytics in its businesses. He speaks on Bloomberg Television’s “Bloomberg West.”

Full Show: Bloomberg Businessweek (03/24)
48:41 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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