Can Nielsen’s Mobile Measures Disrupt Advertising?
Oct. 29 (Bloomberg) -- Bloomberg News Managing Editor of company news Tom Giles and Adam Parker, chief U.S. Equity Strategist at Morgan Stanley, discuss the challenges Nielsen faces as it branches out to measuring mobile media viewers and how that may impact advertising dollars in the future. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
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Glimpse the Store of the Future
06:55 - With "connected" clothes rails and "smart" mirrors, online luxury retailer Farfetch believes it has created the store of the future. Using the latest software and hardware, the retailer aims to help luxury brands gather more information on customers in stores and online. Bloomberg went to London's Design Museum, where the tech was showcased, to take a sneak peek at what's in store. (Source: Bloomberg)