How IHOP's New Menu Makes You Order More Food

Jan. 23 (Bloomberg) -- The International House of Pancakes has seen a 3.6-perfect increase in same store sales since the redesign of its menu. Bloomberg Businessweek's Venessa Wong explains why color coding, text bubbles and food-porn photos cause you to order more. (Source: Bloomberg)

Former U.S. Trade Rep. Says Mistake to Withdraw From TPP
45:58 - Former U.S., Trade Representative Mike Froman weighs in on President Trump's trade policies, the future for global trade and U.S. and Chinese relations. He speaks on "Bloomberg Markets." (Source: Bloomberg)
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