Features Drive Purchases over Brand: Phadke

Sept. 20 (Bloomberg) –- Nielsen Director of Telecoms and Technology Sagar Phadke discusses Apple’s new iPhone on sale today in China, which is poised for a record debut. He speaks with Zeb Eckert on Bloomberg Television’s “First Up.” (Source: Bloomberg)

Full Show: Bloomberg Markets Middle East (03/27)
00:57 - Bloomberg Markets Middle East hosted by Yousef Gamal El-Din and David Ingles. Guests include Stephen Innes, senior currency trader and analyst at Oanda Asia-Pacific, Ali Taqi, head of equities at Rasmala Investment Bank. (Source: Bloomberg)
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