The Push to Recapture the Soap Opera Audience

Sept. 23 (Bloomberg) –- “Days of Our Lives” Co-Executive Producer Greg Meng and Actress Deirdre Hall discuss the soaps’ battle for female viewers. They speak with Adam Johnson and Trish Regan on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)

Full Show: Bloomberg Markets Middle East (02/22)
45:28 - Bloomberg Markets Middle East hosted by Yousef Gamal El-Din and Shery Ahn. Guests include Simon Fasdal, head of fixed income at Saxo Bank. (Source: Bloomberg)
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